Tips to Rank Better on Search Engines

First things first, What’s SEO?

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

All reputable search engines, such as Google, Bing, and Yahoo use a web crawler to follow links that can lead to the discovery of new pages and websites.

Those sites that are most relevant to an organic search query will ultimately rise to the top of the rankings for that query. Properly carrying out extensive SEO campaigns on your own website is vital for ensuring consistent organic traffic and rankings for it.

SEO is an effective way to attract users and potential customers to your website when used right.

As it constantly evolves, staying on top of the latest updates can be challenging,  but it’s worth the effort. Moreover, top-ranking SEO performance requires attention to many metrics such as traffic, backlinks, and social shares.

Here are a few tips to rank better on search engines in 2022:

Mobile Responsiveness:

As of February 2022, 50.59% of the total web visits were done through mobile devices, compared to 49.41 % incoming from desktops.

This can leave us to say that phones are indeed a vital part of everyone’s daily life. 

Responsive websites make online sharing simple, and your web visitors are more likely to share them on their social platforms. This will help in retaining and entertaining the users on your platform in addition to everything we’ve mentioned: Having a responsive website is a free way to rank better on search engines.

This also allows you to make your newest updates or any changes to your products as quick and easy as possible, as well as integrate your latest picture or story that would otherwise be difficult in non-mobile formats. Your users will as well have an easy way of communicating with you, whereas a non-mobile site would require more effort by the user because of its format.

Voice Search

According to Google, 27% of online users are using voice search on mobile globally, and ComScore reported that half of all smartphone users are engaging with voice search technology daily.

While the rise of voice search technology is slow and steady, you need to prepare your website with searchable keywords. Even if there's no immediate reason for users to interact with your site via voice, you can still take steps to ensure that your website meets those needs and habits.

Speakable assets allow anyone on any device to access your content without having to type keywords.

Long-Form Content to Improve your Search Engine Result Pages (SERPs)

Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google's response to a user's search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs, and video results.

Content with over 1,000 words do better on average in terms of ranking in search for highly relevant keywords.

A good benchmark is to write content that’s around 1,000 to 1,500 words. At a minimum, blog posts should have at least 300+ words so that they won’t be labeled as having ‘thin content’.

Having quality content on your website is one of the best ways to get people to share it, and for search engines to rank your site higher. The more your content is valuable to your target audience, the more visits, and shares it will get.

Make sure to break down all the information you have in your H2 and H3 Headings, this step will help Google Crawl your website faster and smarter.

Featured Snippets

Featured snippets are highlighted excerpts of text that appear at the top of a Google search results page in what is known as 'Position 0'. They provide users with a quick answer to their search query. Featured snippets are more likely to appear when users enter informational search queries.

Featured snippets are especially important for SEO. These are great opportunities to get more clicks to your page. A featured snippet can even get about 8% of all clicks!

Predictive Search

It’s no secret that keywords are important to Search Engine Optimization. If you want to get found, it’s the only thing you can control. It’s not easy though. You shouldn’t just throw in a few keywords and forget about it, either.

It takes dedicated research to figure out what your audience searches for and using those search terms as part of your website’s language is important, as well. To make it easier, there are top-notch Search Engine Optimization tools out there that can highlight popular search terms by region and let you configure how much traffic each of your website's pages should get—all without having to do the research yourself such as answer the public, Google trends, Ahref, SEMRush and many more, comment your favorite tool in the comments section.

 

Videos for Effective SEO Strategy

Videos are essential when increasing traffic to your website. A video with a good number of views, a smart title, and on-point keywords and details will help your website crawl its way up on the search engine's list. Posting videos on YouTube is one of the easiest ways to drive traffic to your site. It creates an opportunity for direct insights into who your visitors are and what they want; you can use this information to increase conversions.

Video gives you a boost in rankings, which allows more people to see your site, which means more people will click on your link.

Videos can also help your content appear in the Google videos search section. The video is integrated into the SERP, making it as easy for users to watch a video as to click on a regular listing.

Image Optimization

Let’s not forget Google’s Image Search! Apply the same rules when adding all the needed details in the meta tags and descriptions to each page of your website.

Adding the Alt Attribute to your images on the website will help your pages rank better in image search.

Are you struggling in keeping your website on top of its SEO game?

Hit me up so I can help you create Growth Marketing & SEO Strategies that can lift your brand all the way to the top.

Stay in touch, drop a hello and let me help you grow your business!

Let’s stay in touch and connect on LinkedIn and make sure you send me a Direct message there and introduce yourself.

Until then, Stay True to Yourself and be Happily Serious about what you do!

Jen …